Our five fundamentals
of investment decision making
Perfection is impossible. You don’t need to be invested in the best-performing funds all the time.
This will give you a good understanding of what market environment your individual funds should perform well in, or not. It removes the need to perfectly time markets and provides vital context to periods of underperformance.
The only free lunch in investing. The benefits of diversification don’t stop with asset allocation.
None of this works without a long-term mindset. Short-term numbers are an essential element for analysis, but should never be used to direct investment decisions.
An underrated skill that most people possess but sometimes forget. It’s not ‘if’ the market falls, it’s ‘when’ - and managing expectations can inspire positivity.